Hardware refers to gold, silver, copper, iron, tin, and generally refers to metal. The traditional civilian consumer hardware products are called “small hardware”, which refers to the processing of iron, steel, aluminum and other metals into various metal devices, such as hardware tools, hardware parts, daily household hardware, construction hardware and so on.

Most of the small hardware products will not be circulated to consumers as final consumer goods, but as part of product manufacturing, combined with upstream and downstream supporting goods, such as common kitchen utensils and locks.

The characteristics of the industry make the hardware industry have three different business models, namely manufacturers (private label/OEM), distributors, and agents.

No matter which business model, it is currently facing new requirements for industry development under the digital transformation of marketing. As a domestic veteran comprehensive hardware enterprise that has been established for 19 years, Chenfeng’s customers have gathered hardware and chosen to decisively enter the private domain and start a new journey of digital transformation with the help of the enterprise WeChat service provider Chenfeng.

First, the status quo of the hardware industry: opportunities and challenges coexist

As a traditional industry, and most of them are non-terminal sales products, the development of hardware manufacturing industry is affected by economic behaviors such as real estate economy and export trade on the one hand, and on the other hand, due to the weak digital system, the industry as a whole is in urgent need of digital and intelligent transformation and upgrading, so opportunities and challenges coexist in the industry.